Concept Pet Store - Est. by a Pet Wellness Consultant
Giving every pet owner the confidence to make informed choices for healthier, happier pets.
For those who look beyond the label.
A simple promise.
“We don’t sell what we wouldn’t choose for our own dogs.
The retractable lead, the chest harness, the foam-heavy shampoo — they don’t earn a place on the shelf. This is the principle.”
La Lista No
Questi articoli non entrano in DIXY'S ed ecco perchè
Why DIXY'S doesn't sell retractable leads
Retractable leads are often marketed as symbols of freedom and convenience. In reality, they can reduce control, weaken communication between dog and person, and increase the risk of accidents during...
Why DIXY'S doesn't sell retractable leads
Why DIXY'S doesn't sell retractable leads
|Dixypet Store
WHAT ENTERS DIXY’S
Four criteria.
Non-negotiables to make the cut.
01
We evaluate how products interact with movement,
pressure, coat condition and everyday use — before how they photograph.
03
We consider shoulder freedom, pressure distribution, neck
sensitivity and natural gait before a product earns its place in the store.
02
We study how materials affect breathability, friction,
matting and daily comfort — beyond first impressions and marketing language.
04
“SLS-free / silicone-free” does not mean gentle.
We analyse formulations beyond marketing language,
focusing on skin balance, coat wellbeing and ingredient function.
DIXY'S Selection
Six selections that represent our criteria.
Safe freedom of movement
H-shaped harnesses selected to support the dog’s natural movement without compressing the shoulders, neck or chest during walks.
Travel Essentials
Selected products and accessories designed to maintain your dog’s daily routine while away from home.
Grooming without harsh foaming agents
Research and analysis of products formulated to respect skin balance, coat condition and everyday coat management.
Nutrition
Complementary feed and treats developed by veterinary professionals through research, ingredient analysis and formulations designed to support you cat or dog’s everyday wellbeing.
Biothane® Accessories
Waterproof, hygienic and durable material selected for everyday practicality, longevity and ease of maintenance.
Seasonal selections
Clothing selected in breathable fabrics designed to respect the dog’s coat, skin and everyday comfort throughout the different seasons.
New Selections | DIXY'S
Lo Scaffale di Diego
Diego ama le avventure nel bosco e le passeggiate in montagna, tra sentieri, erba e cambi di stagione.
Per questo la sua selezione quotidiana nasce da esigenze reali: protezione durante le passeggiate, gestione semplice e prodotti leggeri da utilizzare frequentemente senza appesantire pelo o cute.
Spray zampe
Utilizzato dopo le passeggiate più lunghe per aiutare la gestione quotidiana di polpastrelli e zampe.
Lozione occhi
Inserita nella routine quotidiana per mantenere più pulita la zona perioculare.
Spray repellente
Utilizzato soprattutto durante le passeggiate nei mesi più caldi e nelle aree con vegetazione fitta.
Profumo leggero
Una formulazione semplice e meno invasiva, scelta per un utilizzo più delicato e quotidiano.
Felpa di Diego: I'm the boss | DIXY'S
DIXY'S - With you every day
Images shared by those who choose DIXY’S
Romeo
Sole
Gilda
Gimmy
Jessy
Lemon
Bonnie
Melissa
Birba
Molly
Carla
Milo
Deo
Mia
Heidi
Kiba
Blade
Matilda
Mia
Masha
Dea
Artemisia
Sid
Molly e Cody
Rosco
Minnie
Teddy
Leo
Diego
THE CRITERION
Durable, waterproof and easy to manage in everyday life, Biothane has become one of the most widely used alternatives for leads and walking accessories. But what makes it so practical in real-world use?
THE FOUNDER
Pet Wellness Consultant
Dixy is the reason I stopped trusting labels and started researching products myself.
DIXY’S began with one simple question: why were so many products designed for dogs without truly considering the dog?
After observing how certain ingredients, fabrics and product structures negatively affected my own dogs, I stopped relying on marketing claims and began analysing products more critically.
DIXY’S was created to help dog parents navigate beyond trends, confusion and overwhelming choice — through thoughtful selection grounded in genuine canine wellbeing.
