DIXY’S Criterion

About us - Our method DIXY'S Criterion

DIXY’S Concept Pet Store

DIXY’S was created as a space for selection.

Every product is chosen as if it were intended for my own dogs — with attention to ingredients, materials, structure and real-life use.

People choose DIXY’S for this reason:
to purchase with greater confidence and awareness.

I do not follow trends.
I choose what makes sense for the dog.

This means making precise choices.

I do not stock shampoos with harsh surfactants, because they can disrupt the skin’s balance and compromise the coat.

I do not stock retractable leads, because they can reduce control during walks and become dangerous.

When selecting harnesses, I prioritise H-shaped models, because they respect the dog’s natural movement without creating pressure on the neck, front legs and shoulders.

The root of my philosophy

It started with Dixy.

When she came into my life, I bought what I believed was suitable for her.

Then I started observing.

Some fabrics, such as fleece, caused matting in her coat.
Some shampoos caused itching.

And from there, I began researching.

The same attention I have for her is what I bring into every choice within DIXY’S.

The DIXY’S Criteria

Every product is evaluated through four aspects.

Ingredients

I analyse formulas and compositions beyond the promises written on the label.

Materials

I evaluate fabrics and materials for comfort, friction and everyday use.

Structure

I observe how a product interacts with the dog’s natural movement.

Function

Every choice must serve a real purpose, not just aesthetics.

This is The Criteria.

A selection built through observation, research and real-life use.

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